Aqua Boss LLC
This project began with an in-depth review of the existing logo and consultation with Mr. Maroney to understand his vision and requirements. Using his input, I created a brand guideline proposal aimed at refining and enhancing the business’ visual identity. The proposal includes specifications for logo usage, color palettes, typography, and other key branding elements, ensuring a cohesive and professional look across all marketing materials and platforms.
Title slide of a brand guideline presentation for Aqua Boss
Design guideline page displaying three aquatic images: a jumping orca whale, a swimmer doing freestyle, and a large ocean wave.
A branding guideline page showing a section titled 'Element Use' with three small icons representing an orca, a whale tail, and a swimmer with an orca shape. Text notes the shapes as a swimmer body breaking water and wave curves, used as an eye in the logo.
Brand Guide Document showing a proposed logo and variation for Aqua Boss LLC
Annotations on proposed logo for Aqua Boss LLC
Sketch of potential Aqua Boss LLC logos
Refined sketch of potential Aqua Boss LLC logos
A branding guideline page displaying variations of the Aqua Boss logo, both horizontal and vertical
Color guide page for Aqua Boss LLC Brand Guideline Breakdown document
Guide page showing logo color usage of Aqua Boss logo
Typography guide page for Aqua Boss LLC Brand Guideline Breakdown document
A page from a brand guideline breakdown document displaying font use and samples
Mockup of "AQUA BOSS" brand guide breakdown document
Awareness and Safety.
Aqua Boss LLC is a proud supported and advocate for water safety and spreading awareness of the potential dangers that can come from underestimating water and the necessity for knowledge of the basics of swimming as well as offering lessons.
Clear Space
Spacing around logo design is just as important as the logo itself. Using the text height as a guideline to use for the clear space, the logo is stands out and keeps the text separate.